BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	34 332	0.8%	15.7%	0.1	45 542 627	0.5%	23.3%	0	-1.5%
MoM	158 361	-13.9%	16.4%	-0.3	210 600 510	-12.5%	24.6%	-0.1	-13.8%
YTD	1 159 735	-16.7%	10.6%	0.6	1 474 171 119	7.1%	14.9%	2.3	-21.4%
MAT	2 214 699	-17.1%	10.4%	0.5	2 665 337 892	9.1%	14.4%	2.3	-21.4%
KAPSIKAM
WoW	9 816	-11.6%	1.7%	-0.2	8 482 658	-11.8%	2.8%	-0.4	0.9%
MoM	52 245	-11.2%	2.0%	-0.1	45 501 541	-9.7%	3.3%	-0.2	-5.2%
YTD	381 313	-16.4%	2.3%	-0.3	325 949 826	8.5%	3.8%	0	-4.2%
MAT	749 139	-15.2%	2.4%	-0.2	603 946 962	13.8%	3.8%	0.2	-7.9%
VIPROSAL
WoW	7 788	2.7%	1.3%	0	6 465 855	3.6%	2.1%	0.1	0.8%
MoM	36 645	-8.7%	1.4%	0	30 113 414	-7.9%	2.1%	-0.1	-5.5%
YTD	255 471	-31.2%	1.5%	-0.6	205 245 032	-8.8%	2.3%	-0.4	-4.9%
MAT	506 965	-33.4%	1.5%	-0.6	385 380 031	-0.5%	2.3%	-0.2	-8.4%
SULFARGIN
WoW	1 519	6.4%	0.3%	0	1 451 952	4.3%	0.7%	0	8.3%
MoM	6 075	2.4%	0.3%	0	5 997 318	2.6%	0.7%	0	7.0%
YTD	38 206	-20.3%	0.3%	-0.1	37 600 081	-4.1%	0.7%	-0.2	8.6%
MAT	71 971	-32.8%	0.3%	-0.2	67 520 227	-9.4%	0.7%	-0.2	6.6%
APILAC
WoW	574	1.6%	26.0%	-2.4	451 176	-0.5%	65.7%	-3	11.0%
MoM	3 418	39.1%	30.6%	9.3	2 659 081	23.2%	72.3%	7.2	-2.9%
YTD	22 352	-40.2%	27.0%	-10.2	18 639 179	-24.9%	70.3%	-5.8	-17.7%
MAT	43 715	-34.9%	26.5%	-9.3	35 584 833	-16.5%	69.6%	-5	-12.1%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 159 735	-16.7%	10.6%	0.6	1 474 171 119	7.1%	14.9%	2.3	-21.4%
KAPSIKAM	381 313	-16.4%	2.3%	-0.3	325 949 826	8.5%	3.8%	0	-4.2%
VIPROSAL	255 471	-31.2%	1.5%	-0.6	205 245 032	-8.8%	2.3%	-0.4	-4.9%
SULFARGIN	38 206	-20.3%	0.3%	-0.1	37 600 081	-4.1%	0.7%	-0.2	8.6%
APILAC	22 352	-40.2%	27.0%	-10.2	18 639 179	-24.9%	70.3%	-5.8	-17.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 214 699	-17.1%	10.4%	0.5	2 665 337 892	9.1%	14.4%	2.3	-21.4%
KAPSIKAM	749 139	-15.2%	2.4%	-0.2	603 946 962	13.8%	3.8%	0.2	-7.9%
VIPROSAL	506 965	-33.4%	1.5%	-0.6	385 380 031	-0.5%	2.3%	-0.2	-8.4%
SULFARGIN	71 971	-32.8%	0.3%	-0.2	67 520 227	-9.4%	0.7%	-0.2	6.6%
APILAC	43 715	-34.9%	26.5%	-9.3	35 584 833	-16.5%	69.6%	-5	-12.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	34 332	0.8%	15.7%	0.1	45 542 627	0.5%	23.3%	0	-1.5%
KAPSIKAM	9 816	-11.6%	1.7%	-0.2	8 482 658	-11.8%	2.8%	-0.4	0.9%
VIPROSAL	7 788	2.7%	1.3%	0	6 465 855	3.6%	2.1%	0.1	0.8%
SULFARGIN	1 519	6.4%	0.3%	0	1 451 952	4.3%	0.7%	0	8.3%
APILAC	574	1.6%	26.0%	-2.4	451 176	-0.5%	65.7%	-3	11.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	158 361	-13.9%	16.4%	-0.3	210 600 510	-12.5%	24.6%	-0.1	-13.8%
KAPSIKAM	52 245	-11.2%	2.0%	-0.1	45 501 541	-9.7%	3.3%	-0.2	-5.2%
VIPROSAL	36 645	-8.7%	1.4%	0	30 113 414	-7.9%	2.1%	-0.1	-5.5%
SULFARGIN	6 075	2.4%	0.3%	0	5 997 318	2.6%	0.7%	0	7.0%
APILAC	3 418	39.1%	30.6%	9.3	2 659 081	23.2%	72.3%	7.2	-2.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца